Human-centric marketing is defined by brands that approach engaging their current and prospective customers …as whole human beings with hearts, minds, and spirits.”
There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.
Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one”
Every moment you miss, every opportunity you let pass, stops you from getting where you want to go.
The space between practiced values + aspirational values is the "disengagement divide." It's where we lose people’
If you have that feeling deep within you that you can do something, you can make a change …go for it, with all your heart and soul”
CRM is a marketing strategy – it involves technology, people & processes. The three combined effectively improve the relationship capital you have in your business
Individually, we are one drop. Together, we are an ocean.
There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.”
Put purpose before profit. Market from the heart. Show your human side. Be a Business that cares.